Preetam Nath
All Posts

Overnight Success

Last updated January 24, 2021 · Published June 19, 2020

I used to believe successful people were a different breed of humans, with special makings, genetics, < insert possible reason > that set them apart and helped them achieve greatness.

Media portrays and we always read about successful people after they have already achieved greatness.

I’ve learnt over the years that the process is (different but) messy for every such person.

Kunal Shah has talked about the days when we just had enough money to pay for fuel for his motorcycle. 15 years later, he’s sold Freecharge and is building Cred into a huge company.

Amar G has been building Zenmaid since 2013, but you can see how year 8 is where their business taking off and reaching for the stars.

Paul Jarvis just published a piece called 20 years to overnight success, celebrating a huge milestone for Fathom Analytics.

These are 3 examples off the top of my head that I came across recently. But this story repeats itself over and over again.

We rarely see the messy middle, the years of grind and trying and figuring things out and iterating and trying again, that is the precursor to overnight success.

And with that, my perspective too has permanently shifted.

I now follow more founders, entrepreneurs, self-starters who are in the messy middle.

I also follow founders who are past the overnight success stage, as a north star for what's to come.

All the while I will keep delving deeper into the messy middle. Continuing on my path to overnight success of building internet businesses for the next 5, 10, 15 years and longer.

💬 Discuss on Twitter

By the way, I teach a course on how to grow your startup using Programmatic SEO.

My course is a methodical and data-driven approach to finding keywords, understanding user intent and creating dozens or hundreds of pages of content.

Learn how to apply this framework to your business, whether it's ecommerce, SaaS, or even a side project and grow your business using Google Search Traffic and LLM AI Citations. No prior SEO knowledge required.

Preetam Nath

👋 Hi, this is Preetam. Thank you for reading my words. Want feedback about your business, or just want to chat? Find me on Twitter, Email or LinkedIn.