Preetam Nath
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G2TH decision making framework

Last updated January 24, 2021 · Published June 26, 2020

We’ve all heard of the coin toss trick. You know, when you’re stuck between two choices, toss a coin and your mind will tell you whether you want heads or tails.

The coin toss trick never worked for me. So I use G2TH instead.

Gun 2 the head.

In a way, it is similar to the regret minimisation framework by Jeff Bezos.

Only, instead of imagining that you’re on your death bed, you imagine that you have a gun to the head and you’re asked to make a choice or else *splatter*.

What choice would you make?

💬 Discuss on Twitter

By the way, I teach a course on how to grow your startup using Programmatic SEO.

My course is a methodical and data-driven approach to finding keywords, understanding user intent and creating dozens or hundreds of pages of content.

Learn how to apply this framework to your business, whether it's ecommerce, SaaS, or even a side project and grow your business using Google Search Traffic and LLM AI Citations. No prior SEO knowledge required.

Preetam Nath

👋 Hi, this is Preetam. Thank you for reading my words. Want feedback about your business, or just want to chat? Find me on Twitter, Email or LinkedIn.